Crafting culture change content for the public sector
Writer & Collateral Partner
About Client
Red Hat is the world’s leading provider of enterprise open-source solutions—including Linux, cloud, container, and Kubernetes. These various projects spanned North America Public Sector and Global Government teams which covers EMEA, LATAM & APAC.
Project Details
Year: 2018-2022
Location: Virtual
Audience: CIOs, CTOs & Senior Leaders of Government Agencies
Global Government, Technology
The Ask
I was contracted to ghostwrite an ebook for government agency leaders on open culture and open innovation as well as coordinating infographics on the topics.
My Contribution
Coordinating with the marketing team and project sponsors, I researched and wrote an ebook called “A Government Leader’s Guide to Culture Change” which was originally for North America. At later dates, I edited the book for EMEA publication in 2020 and eventually LATAM in 2022.
The assisted an external firm in translating the first edition of the Government Guide content into a micro-learning series as well.
I created infographics on open innovation and open culture in tandem with a design team for branding.
During unrelated projects to the marketing collateral, I crafted communication strategies to build connections with customers.
Creating communications that bridge the gap
A government leadership guide to culture change
North America (2019) Europe (2020) Latin American (2022)
Catalyzing cultural change
Crafted for North America public sector (2019)