Generation Z: 12 important things companies need to understand

Generation Z: 12 important things companies need to understand

Move over, millennials: Generation Z is joining the workforce, and like new generations before them, they’re arriving with their own set of attitudes and expectations.

We asked members of Forbes Coaches Council what employers need to know about this up-and-coming cohort and how they’re poised to change the workforce in the coming years. Here’s what they said.

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They’ve Been Shaped By Key Societal And Economic Influencers

They have grown up in a post-9/11 world with the constant threat of terrorism and have witnessed the financial fall-out of the Great Recession. These influences bring a need for stability and security. They are entrepreneurial, innovative problem solvers seeking purpose-driven work that meets social change and a desire to travel while working. Your recruiting and retention programs must meet these needs. – Jen Kelchner

This article has a mention by Jen Kelchner or is authored by Jen Kelchner and was originally posted on Jen Kelchner is a founding member of the Forbes Coaches Council and frequently writes on leadership and the workplace.


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