Should Culture Be Created Intentionally, Or Should It Be An Evolutionary Process?
“Culture” is more than just a buzzword. If you’re a leader in today’s business world, you know culture is a driving force of success.
First, a strong culture helps companies attract and retain employees. Second, a strongculture strengthens the company’s brand and helps employees stay aligned while working toward goals.
But should you create culture intentionally or let it be an evolutionary process? We asked members of Forbes Coaches Council. Here’s what they said:
Intentional Foundations Prepares You for Organic Growth
Culture creation must be intentional to be in alignment with who you are and what you want your company to represent in the marketplace. You’ll attract the right employees and partners to fuel your performance. Just as people grow, your culture will develop organically over time and adjustments will be made to fit who you are becoming. Be conscious of the legacy you want your culture to create.
– Jen Kelchner
This article has a mention by Jen Kelchner or is authored by Jen Kelchner and was originally posted on Forbes.com. Jen Kelchner is a founding member of the Forbes Coaches Council and frequently writes on leadership and the workplace.